Samsung showcased its vision for trustworthy and secure AI at CES 2026.
At CES 2026 in Las Vegas, Samsung took a closer look at one of the biggest questions surrounding artificial intelligence today: trust. As Artificial Intelligence becomes part of everyday life, the company says people will only fully accept it if they feel safe, informed and in control. This message was at the heart of a discussion hosted by Samsung Electronics during its Tech Forum series.
The event, titled “In Tech We Trust? Rethinking Security and Privacy in the AI Age,” was held at The Wynn and brought together experts from technology, research and ethics. The discussion focused on how trust, privacy and security are shaping the way people use AI as it quietly spreads across phones, televisions and home appliances.
Why Trust Matters More Than Ever
Artificial intelligence is no longer limited to search engines or work tools. It now helps manage daily routines, predicts user needs and operates in the background of many connected devices. Because of this, trust has become a key issue. People want to know how AI works, where their data goes and whether their personal information is safe.
The panel included Allie K. Miller, CEO of Open Machine, Amy Webb, CEO of the Future Today Strategy Group, Zack Kass, a global AI advisor and former OpenAI executive, and Shin Baik, who leads Samsung’s AI Platform Centre. All speakers agreed that trust cannot be built through promises alone. Instead, it must come from consistent behavior and clear systems that users can understand.
Making AI Feel Clear and Understandable
Samsung shared its approach to what it calls trust by design. This idea focuses on creating Artificial Intelligence systems that are predictable, transparent and easy for people to control. According to the company, users should always know when AI is being used and what role it plays in their experience.
Allie Miller explained that people want visibility. They want to understand whether an AI tool is running directly on their device or using cloud services. They also want reassurance that their data is protected. When users can clearly see what is powered by AI and what is not, it helps build confidence and reduces fear.
Samsung emphasized that giving users control is just as important as offering smart features. The company believes that AI should support personal choice rather than take it away.
Keeping Personal Data Close to Home
One of the key points raised during the discussion was Samsung’s use of on device Artificial Intelligence. This means that many AI tasks are handled directly on the device instead of sending data to external servers. By keeping data local whenever possible, Samsung aims to protect privacy and reduce risks.
At the same time, the company recognizes that cloud based AI can be useful for more complex tasks that require speed or large scale processing. Samsung says the goal is to balance these two approaches so users get the benefits of AI without losing control over their personal information.
This flexible system allows people to enjoy smart features while knowing that their data is not being shared unnecessarily.
Security in a Connected World
As AI spreads across more devices, security becomes more complex. Phones, TVs and home appliances are now part of a connected ecosystem, and a weakness in one device can affect others. The panel discussed how security systems must adapt to this new reality.
Samsung highlighted its Knox security platform, which has been protecting devices for over a decade. Knox is built into Samsung hardware from the chipset level and is designed to safeguard sensitive data across all layers of a device.
The company also spoke about Knox Matrix, a system that allows devices to protect each other. With this setup, connected products can check and verify one another, creating a shared security network.
Shin Baik explained that real trust comes from security that has been tested over time. He said that protecting a single device is no longer enough. Instead, users need an ecosystem where all devices work together to maintain safety and reliability.
Trust Across the Industry
The conversation also highlighted the importance of cooperation across the tech industry. Samsung pointed to its partnerships with companies like Google and Microsoft as a way to improve security research and strengthen protection across platforms.
Allie Miller noted that transparency should extend beyond one company. Clear labels, honest explanations and shared standards can help users feel more confident about how Artificial Intelligence systems work and how their data is handled.
Zack Kass added that while AI brings risks such as misuse or misinformation, technology can also provide solutions. He said that for every challenge, there are tools that can reduce harm and improve safety if used responsibly.
Convenience Still Drives Consumer Choices
Amy Webb offered a different perspective by looking at how trust affects buying decisions. She suggested that most consumers do not choose products based on trust alone. Instead, convenience often plays a bigger role.
People are drawn to tools that save time and make life easier. If AI features deliver real value and work smoothly, users are more likely to accept them. Trust still matters, but it often grows after people experience the benefits.
This view highlights the need for AI systems that are both helpful and respectful of user boundaries.
Building Long Term Confidence in AI
As the discussion came to a close, the panel agreed on one key point. The AI systems that succeed in the long run will be those designed with security, transparency and user choice from the beginning. When AI works quietly in the background, users need clear signals that they remain in control.
Samsung says it is committed to developing AI that fits naturally into daily life without sacrificing privacy or safety. The company believes that trust will be the foundation of future innovation.
It also noted that some products and features discussed at the event are still under development. Plans, timelines and availability may change depending on region and market conditions.
As AI continues to evolve, conversations like this one at CES 2026 show that the future of technology is not just about smarter machines. It is also about building systems that people can rely on, understand and feel comfortable using every day.
Conclusion
As artificial intelligence becomes a quiet part of everyday life, trust is no longer optional. People want technology that helps them without crossing personal boundaries or putting their data at risk. Samsung’s discussion at CES 2026 showed that the future of AI will depend not only on how powerful it is, but on how safe, clear and respectful it feels to users.
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